A dated site underselling premium homes.
Lakeside House builds bespoke luxury homes in Darras Hall and across Northumberland - every one a masterpiece of craft. But the old website told a different story: small photography, cluttered listings and no sense of the quality in the houses themselves. Buyers arrived from the portals, saw nothing to trust, and left.
The brief: make the website feel like walking into the show home. Photography first, quiet typography, and a simple route from “I like this house” to “book a viewing”.
Editorial property pages
Full-bleed photography, floorplans and specification - each home presented like a magazine feature, not a listing row.
Development microsites
Each development gets its own story, plots and live availability - one place to send every buyer.
Private buyer access
Prestigious plots behind a request-access door - approved buyers see detailed specifications, private floorplans, pricing and live project updates.
Brand refresh
Wordmark, palette and print consistency - the boards outside the plots now match the site.
The site finally looks like the houses we build. Buyers say it - and the enquiry form proves it.
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